OUR
APPROACH
Unique, data-driven design
Ama Fi is the first, daily wear smart casual and dress footwear line, designed by a female, African American Orthopedic surgeon, and engineered specifically to prevent foot and ankle pathology. All of our design decisions are founded on real data - population-based studies, clinical studies and experience, and anatomy and biomechanics.
Enhanced Fit
It's our bottom line. Perfecting fit, sizing, and shape is key. Every Ama Fi shoe has been made from a uniquely designed last, not prefabricated.
Designed to perform
Ama Fi shoes are built to move, perform, and function seamlessly with today’s active woman.
Improved All-Around Support
Ama Fi shoes are designed with a proprietary footbed, made of natural materials providing arch, heel, knee, and low back support.