Unique, data-driven design
Ama Fi is the first, daily wear smart casual and dress footwear line, designed by a female, African American Orthopedic surgeon, and engineered specifically to prevent foot and ankle pathology. All of our design decisions are founded on real data - population-based studies, clinical studies and experience, and anatomy and biomechanics.
It's our bottom line. Perfecting fit, sizing, and shape is key. Every Ama Fi shoe has been made from a uniquely designed last, not prefabricated.
Designed to perform
Ama Fi shoes are built to move, perform, and function seamlessly with today’s active woman.
Improved All-Around Support
Ama Fi shoes are designed with a proprietary footbed, made of natural materials providing arch, heel, knee, and low back support.