
Dr. Eva U. Asomugha
FOUNDING PARTNER
Dr. Asomugha is a board-Certified Orthopedic Surgeon and Foot and Ankle Specialist. Over two decades of training, research, and clinical experience have allowed her to identify the key problems associated with women’s shoes. With a women’s first approach, she has thoughtfully addressed these problems with technical and practical design solutions that will allow the Ama Fi woman to navigate her best life in superior, beautiful footwear.

Idara Umoh, MBA
FOUNDING PARTNER
Ms. Umoh is a forward-thinking and innovative leader in health care. She has been at the helm of multi-million dollar, high-profile organizations in the public and private sectors. Her personal experience as an executive and mother, combined with her vast financial and operating experience, makes her uniquely suited to drive the Ama Fi brand forward.

Brent James
PARTNER
Chief Creative Officer and Founder of Concept 21, Mr. James is Ama Fi’s master shoe developer. He brings 40 plus years of shoe development, branding, and manufacturing experience to Ama Fi.